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Fan Engagement

Entries in this medium are for creative executions that communicate and engage with a music fan, entire fan base, or community with the goal of creating a deeper connection, increasing sales or streaming, or driving fan loyalty.

See previous award winners in this medium here

Medium Type

  • Music Marketing

 

Categories

  • Design - Entries in this category are for the visual craft that conveys brand and product messages to the fan or consumer in an effort to inspire, compel, and create brand recognition.
  • Digital - Entries in this category are for any digital media that is used to provide an experience and/or gives the fan the ability to interact through technology.
  • Experiential - Entries in this category connect a brand and its target audience through an experience.
  • Film - Entries in this category include all types of video advertising. This includes, but is not limited to commercials or promotional videos.
  • Partnerships Entries in this category include creative executions resulting from the joint efforts of two or more brands, individuals, influencers, and/or organizations.
  • Social Good - Entries in this category focus on creating awareness for a cause.
  • Social Media - ​Entries in this category utilize social platforms to deliver content and/or messaging to fans that can be shared with their social network.
  • Other - Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees

May 8th - June 21st: $430

June 22nd - July 26th: $505

July 27th - Sept 20th: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns


This medium is eligible for campaign and mixed campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Execution Audio (1)
  • PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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