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Experience/Activation

Entries in this medium connect an artist, label, music brand, or music product/service, and its target audience through an in-person experience, event, or activation.

See previous award winners in this medium here

 

Medium Type

  • Music Marketing

 

Categories

Digital/Mobile: Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology.

Events/Activation: Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote an artist, label, publisher, music milestone, music product, and/or music brand.

Immersive/New Realities: Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to physical, AR, VR, XR, MR, the Metaverse, and other tech-enabled experiences.

Use of Artists, Talent, & Influencers: Entries in this category use artists, talents, & influencers to connect a brand and its target audience through an experience or activation.

Other: Entries in this category are for work that is not defined by any of the available categories.

Entry Fees

May 8th - June 21st: $430

June 22nd - July 6th: $505

July 7th- Sept 20th: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is eligible for campaign and mixed campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (10)
  • Execution Audio (1)
  • PDF (1)
  • URL (4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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