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Student Out of Home

Entries in this medium consist of advertising that reaches the consumer while they are outside of the home.

See previous award winners in this medium here

A student is defined as someone who is enrolled (full or part-time) in a recognized film school program or an accredited college or university. The work submitted by a student must have been produced during their enrollment, and within the period of August 1, 2022 - February 23, 2024.

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Ambient – Entries in this category include tactical placements of advertising in unusual and unexpected places often with unconventional methods.
  • Billboard – Entries in this category are for large outdoor executions, usually along roadways, on rooftops, or on the sides of tall buildings. This includes, but is not limited to printed billboards, 3D and mechanical billboards, etc.
  • Digital – Entries in this category include single outdoor digital executions used to convey a message. This includes, but is not limited to motion posters, transit displays, LED displays, etc.
  • Interactive/Experiential - Entries in this category are for outdoor executions that require either consumer interaction or engagement.
  • Poster – Entries in this category are for single outdoor or indoor executions typically designed to be attached to a wall or other vertical surfaces. This includes, but is not limited to supermarkets, shopping malls, airports, construction sites, etc.
  • Takeover – Entries in this category are for multiple out of home executions that takeover a single location and function as a single piece.
  • Transit – Entries in this category are for transit advertising which is typically placed on anything which moves, such as buses, subways, trains, trucks, and taxis.
  • Other – Entries in this category are for work that is not defined by any of the available categories.
Tip: It is recommended that you provide an “in-environment” photo as a PDF for Out of Home executions.

Entry Fees: $50 (Single) | $75 (Campaign)

 

Campaigns
This medium type is eligible for campaign entries.

  • Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

 

Required Media

  • Cover Image (1)
  • Execution Image (1)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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