NEW YORK, May 12, 2007 — For the second time in five years, the international Clio Awards has named Nike as its Advertiser of the Year. This prestigious honor will be presented at Clio TV/Cinema and Radio Awards gala at the Jackie Gleason Theater in Miami Beach on May 12 as part of the upcoming Clio Festival, held May 9-12.
Now in its ninth year, the Clio Awards Advertiser of the Year honor is given to a client who achieves creative leadership and consistently demonstrates a commitment to innovation in advertising. Previous winners have included Unilever Axe, Anheuser-Busch, Guinness, Volkswagen, Ikea, Sony Computer Entertainment America (PlayStation) and, in 2002, Nike.
Nike’s successful approach to global marketing was reflected in the number of Clio Awards the brand won this year – 16 statues in total, including Grand Clios for the Interactive (with R/GA, New York) and Innovative Media (with BBDO Argentina) categories – for work in Argentina, Denmark, France, Netherlands and the US.
“Nike continues to produce provocative marketing which defines their standards of excellence and innovation,” said Tony Gulisano, managing director, Clio Awards. “The work being awarded this year is a testament to this commitment.”
The Clio Awards (www.clioawards.com) are the world’s most recognized international advertising awards competition. Founded in 1959 to celebrate creative excellence and innovation in advertising, the Clios inspire and pay tribute to one of the most interesting and influential art forms in modern culture. Known for its world-class juries made up of 113 experts from 62 countries, the Clio Awards focus on creative work in the fields of advertising and design, specifically in the areas of TV, Print, Outdoor, Radio, Content & Contact, Integrated Campaign, Innovative Media, Interactive, Design and student work. The Clios also serve the global design and advertising communities through its annual conference, festival, publication, newsletter, and screenings of winning work.
Contact: Jack Mello