Festival Opening Cocktail Party
8:00 - 10:00PM
Gansevoort South Plunge rooftop pool deck
Event presented by FilMiami and GMCVB/Miami Boutique Hotels

Directors in Demand 2008
9:30 - 10:20AM
Presented by Barry Walsh, Associate Editor, Boards Magazine

When it comes to creating great commercial work, be it :30 or :60 spots, webfilms or branded initiatives, the director on the job is one of the prime "partners in crime". Join Barry as he presents Boards' picks of the directors behind some of the year's best work.

What Advertising? - The Art of Getting People to Forget That They're Watching an Ad
10:35 - 11:25AM
Presented by Richard Newman of Contagious Magazine, London

Just because something is advertising, doesn't mean people automatically want to tune it out. And just because something is entertaining, doesn't mean it's not selling. Future-facing brands have started figuring out the art of being useful and relevant, of delivering content and services that people actively seek out and share. Of targeting so effectively that these new forms of advertising play a welcome role in our everyday lives. There are many ways to get people to forget what they're watching is an ad. The challenge is to get them to remember that it's being delivered by a brand.

Creative Finnish
11:40AM - 12:30PM
With Lauri Toivonen (SEK), Lauri Gulin (Taivas & Ego / Iggio), Jere Teutari (TBWA\PHS & TBWA\Tango). Moderated by Markus Leikola, CEO MTL Finland

We all dream of turning around markets, but what does it really take to go against the current, open up mechanisms and then reassemble them with some more consumer insight inserted than there was before the surgery? In a small market you might be able to go and test with an approach like that, and that's why tech & design savvy Finland has seen some unique projects executed recently. MTL Finland is bringing three different cases - services, FMCG and B2B - over to Miami, all sharing the same passion for Radical Market Change, for you to see what Creative Finnish can do 2008.

Lifetime Achievement Award Dinner Gala
7:00 - 8:00PM: Cocktail Reception
8:00 - 10:30PM: Dinner Gala and Award Presentation
Gansevoort South ballroom, 2nd floor

Honoring Marcello Serpa, partner and general creative director, AlmapBBDO, São Paolo, Brazil
Join us for cocktails and dinner. Please arrive early, as space is limited.

"He's the guy that does that African shit" - Graphic Design, Lettering and Photography from the Streets and Townships of South Africa
9:30 - 10:20AM
Presented by Garth Walker, 2008 Clio Design Jury Chair, of Orange Juice Design, South Africa.

Following democratic elections in 1994, ordinary South Africans were able to live and work where they pleased. However, the problem for most blacks disadvantaged by apartheid was 'no skills, no job, no house'. This resulted in a huge influx of people into South African cities and towns in search of work, shelter and food. To survive, many became street traders - providing goods and services to passing commuters - an informal economy that is the largest in Africa, constituting 12% of South Africa's GDP. Street trading is now firmly engrained into the African landscape (not the case in the Apartheid era, where traders were highly controlled).

While many traders sell goods from shops, malls, and warehouses, most commuters have little time to spend shopping. The African solution is to 'take the goods to the commuters', which translates onto the sidewalk. Every sidewalk, bus, and taxi rank is packed with stalls and displays, where passing consumers can purchase anything from an enema pump to a sewing kit. This creates a great sidewalk buzz, much like a flea market - only it's a daily occurrence. Traders and commuters swap stories, discuss politics, bum a smoke, buy some bananas, get a haircut, arrange to bury a relative, consult a traditional medicine man/woman - then purchase the cure, or simply catch a taxi. Its the African way of doing business and its a graphic design paradise.

Starting in the mad, bad, and dangerous late 1980s, Walker began documenting this graphic design. His collection of over 5000 vernacular images is now widely regarded as the best and biggest of its kind and has been presented in some 25 countries on 5 continents. Please join him as he brings this remarkable collection to the Clio Festival delegation for the first time.

How the Ad Industry Became the Saviors of the Music Industry
10:35 - 11:25AM
Presented by Joel Simon, President/CEO, JSM Music, Inc.

The writing has been on the wall for years. Antiquated business models and overall apathy/denial of former music industry leaders has paved the way for a drastic change in the way we listen to, purchase, experience, utilize, and enjoy music and recording artists. As digital distribution became a exponentially popular, and as record stores became increasingly more meaningless to consumers, our beloved recording artists found themselves on a seemingly sinking ship in what most insiders considered "the perfect storm". How would their music be heard? How would they connect to their fans, their lifeline? Where would the money come from?

Then, out of the darkness, came the unlikely heroes of the ad industry. These heroes came bearing money - and lots of it. They had built in targeted, scientific exposure and implementation formulas. They had a history of loyalty and true marketing acumen to connect its endless bountiful array of products and services. And they had purchasing power of the world's public - the same public that purchases music, concert tickets, and Chevy Silverado's.

What was once considered taboo or "selling out" suddenly became, without notice, the industry's savior - advertising. Now, recording artists either embrace advertising and the brand associations that accompany and sponsor it, or simply pack it in. Period.

This is a new era of music, branding, advertising, marketing and awareness. Evolving times make interesting bedfellows - let Joel Simon take you on a voyeuristic look inside.

Non-Media Specific Creative Direction: Why the creative directors of the future must fear no media
11:40AM - 12:30PM
Presented by Robert Rasmussen, Nike Global Executive Creative Director, R/GA, New York

As agencies continue to weave traditional and digital advertising together, they still separate the two disciplines when it comes to creative leads. To truly take advantage of this new world being created, multi-discipline creative leaders will rise. Creative directors who stubbornly cling to their silos, be they off-line or online, will find themselves undesirable, ineffective and ultimately unqualified for CCO leadership roles. The ones who thrive will embrace the unknown, rediscover the joys of chaos, and bring more to the table of consumer engagement. What was once "guerilla" or "below the line" is now mainstream.

Clio Future Gold | Young Creatives Program
12:45 - 2:15PM
Presented in partnership with ihaveanidea. Creative brief provided by Yahoo!

The Clio Awards challenges 12 talented young creatives to respond to a creative brief within 24 hours. Observe three finalist teams as they pitch their ideas to the client. Technology provided by Rackspace IT Hosting and Limelight Networks.

Awards Gala: Content & Contact, Innovative Media, Integrated Campaign, Print, and Design
6:30PM: Doors Open
7:00 - 9:00PM: Awards Gala
The Fillmore Miami Beach at The Jackie Gleason Theater, 1700 Washington Avenue
9:00 - 11:00PM: After Party
SET Night Club, 320 Lincoln Road

Content & Contact Deconstruction
11:05 - 11:55AM
Panel to include 2008 C&C Jury Chair, Johnny Vulkan and C&C Jury members Faris Yakob (Naked Communications, New York) and Robert Wong (Google, New York). Panel moderated by Robert Rasmussen, R/GA, New York

The Saatchi & Saatchi Hero Show
12:10 - 1:00PM
Starring Ralph Steadman

Advertising industry creative pioneers, gurus, renegades, mold- breakers, mischief-makers, visionaries, genii and legends. They're all candidates to be the star of the Saatchi & Saatchi Hero Show. The Show is a rare opportunity for Clio delegates to hear a hero speak. And an even rarer opportunity to ask a hero some questions. Saatchi & Saatchi have always championed emerging talent. Now we want to celebrate fame. And notoriety.

Step forward, this year's Hero, Ralph Steadman. An artist of outrageous, provocative talent.

He treats subjects (victims) with a caustic mixture of extreme irreverence, brutality and unwincing candour. He's also breathed new life into classics such as 'Alice in Wonderland'. He was there with Hunter S. Thompson when Gonzo journalism was born, blessing 'Fear and Loathing in Las Vegas', for example, with the unique eye-whacking vitality of his art. Oddly, Hunter S. Thompson once advised him, "Don't draw, Ralph! It's a filthy habit!" Fortunately, Ralph didn't listen.

Awards Gala: Television/Cinema/Digital, Interactive, Technique, and Radio
6:30PM: Doors Open
7:00 - 9:00PM: Awards Gala
The Fillmore Miami Beach at The Jackie Gleason Theater, 1700 Washington
9:00 - 11:00PM: After Party
Poolside at the Delano, 1685 Collins Avenue