TUESDAY, MAY 12, 20091:00 – 4:00 PM
CONFERENCE SESSIONS
1:00 – 1:30 PM
OPENING KEYNOTE INTERVIEW:
CULTURAL DIFFERENCES IN GLOBAL ADVERTISING
What does it take to create an environment that fosters award-winning work? What does it take to be an amazing creative leader? How do you successfully revitalize shops and bring out the best in people? Having worked in South Africa, London and New York, Tony will discuss cultural differences, challenges and opportunities in global advertising.
Tony Granger, Global Chief Creative Officer, Young & Rubicam
Interviewed by Eleftheria Parpis, Creative Editor, Adweek
1:30 – 2:30 PM
PANEL: BRAND FUSION
During these challenging times when return on investment has become the true measure of success, you are faced with creating brand presence in unexpected places. How will the recession spark new opportunities for revenue? What happens when you flip the traditional model and intersect shopping and entertainment or politics and video games? Expert panelists review top branded entertainment models over the last twelve months and uncover exciting fusions that are waiting to be discovered.
Lee "Chappy" Chapman, Director of Strategy Branding & Consumer Markets, Translation LLC
Glenn Sanders, US Creative Director, The Viral Factory
Doug Scott, President, OgilvyEntertainment
Moderated by Barbara Lippert, Ad Critic, Adweek
2:30 – 3:00 PM
Networking Break
3:00 – 4:00 PM
PANEL: OWNING YOUR IDEAS
The media world in which brands try to reach consumers is becoming more complex. Advertising campaigns inevitably require collaboration among wider groups of specialized providers in order to be effective. As a result, it can become unclear which player in a chain of production is fundamentally responsible for the key characteristics that make a campaign successful. With whom should the responsibility lie?
Anne Bologna, Founding Partner & CEO, Toy
Carl Johnson, Managing Partner & CEO, Anomaly
Daniel Stein, Chief Executive Officer, Evolution Bureau (EVB)
Moderated by Eleftheria Parpis, Creative Editor, Adweek
WEDNESDAY, MAY 13, 2009
1:00 – 4:30 PM
CONFERENCE SESSIONS
1:00 – 1:30 PM
KEYNOTE INTERVIEW: DELUSIONAL POSITIVITY
Russ Klein, President, Global Marketing, Strategy and Innovation, Burger King Brands, Inc.
Rob Reilly, Partner/Co-Executive Creative Director, Crispin Porter + Bogusky
Interviewed by Barbara Lippert, Ad Critic, Adweek
1:30 – 2:30 PM
PANEL: DIGITIZE YOUR AGENCY IN A NEW MEDIA ENVIRONMENT
As the world continues to rapidly evolve into the digital space, clients are demanding integrated services from their creative partners. This panel, which features some of the best digital creative minds in the ad community, empowers you to transform your traditional agency into a truly integrated agency. Hear the similarities, differences and nuances relating to digital staffing, processes, technology, and culture.
Mike Geiger, Chief Digital Officer, Goodby, Silverstein & Partners
Karen Monahan, Head of Digital Production, Bartle Bogle Hegarty
Neil Robinson, Group Creative Director, AKQA
Moderated by Eleftheria Parpis, Creative Editor, Adweek
2:30 – 3:00 PM
Networking Break
3:00 – 4:00 PM
PANEL: BRANDED UTILITY VS BRAND ADVERTISING
Many brands are now using social media applications in an attempt to create something meaningful for consumers’ online experiences. This means a change from seeing social media merely as a channel but rather as a new venue in which to provide engaging, branded utility. Is advertising involving branded utility more effective than traditional advertising methods? Is this the right way to go or are widgets just a fad?
Simon Andrews, Chief Digital Strategy Officer, Mindshare
Christopher Kief, Associate Technology Director, Interactive, Crispin Porter + Bogusky
Faris Yakob, EVP Chief Technology Strategist, McCann Erickson New York
Moderated by Eleftheria Parpis, Creative Editor, Adweek
4:00 – 4:30 PM
JURY RECAP
During this wrap-up session, CLIO jury chairs speak candidly about their judging experiences and what this year's work reveals about the present state and the future of advertising.
Michelle Curran, President: Amber Music
Rob Reilly, Partner/Co-Executive Creative Director, Crispin Porter + Bogusky
Marcello Serpa, General Creative Director, AlmapBBDO
Interviewed by Barbara Lippert, Ad Critic, Adweek
THURSDAY, MAY 14, 2009
1:00 – 4:30 PM
CONFERENCE SESSIONS
1:00 – 1:30 PM
KEYNOTE: DIVIDED WE FALL
As digital marketing emerges from its reckless youth, two competing creative approaches have emerged. One seduces with storytelling, the other empowers with technology. We all know that the solution lies somewhere in-between, but fear and zealotry keeps the industry divided.
Nick Law, EVP, Chief Creative Officer, North America, R/GA
1:30 – 2:30 PM
PANEL: BEYOND THE SYNCH
Having a song in a spot just isn't enough anymore. Top music supervisors discuss methods of integrating artists into campaigns in ways that go beyond synchronization. With examples from their own work as well as from peers they admire, these music insiders will explore the refined relationship between artists and ad agencies.
Mike Boris, SVP Executive Music Producer, McCann Erickson
Josh Rabinowitz, SVP Director of Music, Grey Worldwide
Chris Rossiter, EVP/Executive Director of Production, Leo Burnett USA
Lee "Chappy" Chapman, Director of Strategy, Branding & Consumer Markets, Translation
LLC Moderated by Rob Levine, Executive Editor, Billboard
2:30 – 3:00 PM
Networking Break
3:00 – 3:30 PM
THE STATUSPHERE AND THE NEW ATTENTION DASHBOARD
The emergence of the statusphere as our attention dashboard serves as the epicenter for socialization, discovery, and sharing and the cadence for our communication. It is where we learn, observe new trends, forge and cultivate relationships, communicate, and update those who follow our activities. The information that flows through the statusphere determines the direction of our focus and activity as we traverse to unique destinations and ultimately return informed, enlightened or simply distracted. The statusphere is also the catalyst for micro disruption and also the source of the social effect, the ability to amplify action and participate in its ability to reverberate across the social graph. Retweets, @'s, links, tweetbacks, comments, posts, are triggered and measured through this unique social seismograph that influences behavior and associated movement. Do we have your attention?
Brian Solis, Blogger/Author, PR 2.0
Interviewed by Barbara Lippert, Ad Critic, Adweek
3:30 – 4:30 PM
PANEL: INNOVATION IN SOCIAL MEDIA STRATEGIES
Do social media strategies really drive revenue? Or are they just driving brand awareness? As more brands look to social media as a fresh, fun way to engage consumers, what role will social media play in the future of advertising? Hear the latest trends in emerging social media and technology, how to manage online communities, how to create a social media strategy that is beneficial to consumers and brands, and how to measure and monetize your campaigns.
Michael Brito, Social Media Strategist, Intel
Dalton Caldwell, Founder & CEO, imeem
Tom O'Keefe, Executive Vice President/Executive Creative Director, Draftfcb Chicago and West Coast
Moderated by Brian Solis, Blogger/Author, PR 2.0
*Agenda subject to change
KEYNOTE SPEAKERS:Tony Granger
Global Chief Creative Officer
Young & Rubicam
Russ Klein
President, Global Marketing, Strategy and Innovation
Burger King Brands, Inc.
Nick Law
EVP, Chief Creative Officer, North America
R/GA
Rob Reilly
Partner/Co-Executive Creative Director
Crispin Porter + Bogusky
ADDITIONAL SPEAKERS:
Simon Andrews
Chief Digital Strategy Officer
Mindshare
Anne Bologna
Founding Partner & CEO
Toy
Mike Boris
SVP Executive Music Producer
McCann Erickson
Michael Brito
Social Media Strategist
Intel
Dalton Caldwell
Founder & CEO
imeem
Lee "Chappy" Chapman
Director of Strategy, Branding & Consumer Markets
Translation LLC
Patrick Crane
Vice President, Marketing & Advertising
LinkedIn Corporation
Robert Friedman
President of Entertainment & Media
@radical.media
Mike Geiger
Chief Digital Officer
Goodby, Silverstein & Partners
Tom O'Keefe
Executive Vice President/Executive Creative Director
Draftfcb Chicago and West Coast
Rei Inamoto
Co-Chief Creative Officer
AKQA
Carl Johnson
Managing Partner & CEO
Anomaly
Alexandre Mars
CEO, Phonevalley & Head of Mobile
Publicis Groupe
Karen Monahan
Head of Digital Production
Bartle Bogle Hegarty
Benjamin Palmer
Co-founder & CEO
The Barbarian Group
Chris Rossiter
EVP/Executive Director of Production
Leo Burnett USA
Glenn Sanders
US Creative Director
The Viral Factory
Doug Scott
President
OgilvyEntertainment
Jimmy Smith
Creative Director
TBWA/Chiat/Day
Brian Solis
Blogger/Author
PR 2.0
Steve Stoute
Founder & Chief Creative Officer
Translation LLC
Scott Witt
Creative Director of Digital Media
Droga5
Faris Yakob
EVP Chief Technology Strategist
McCann Erickson New York
Josh Rabinowitz
SVP Director of Music
Grey Worldwide
Jeff Benjamin
Interactive Creative Director
Crispin Porter + Bogusky