Media Requirements.
Entry media can be submitted digitally through this website.
Still image requirements for all JPG files; High resolution JPG with a minimum size of approximately 2400 x 3000 pixels. If the work requires multiple images, upload each image as a separate JPG.
Print entries (newspaper, magazine etc.) are required to be mounted and posted (This does NOT include entries in the Print Technique and Out of Home Mediums, which are submitted via digital upload ONLY).
MEDIA REQUIREMENTS
- Entry media can be submitted digitally through this website.
- For entries in the Film and Hall of Fame mediums, please upload the commercial ONLY.
- Do NOT include bars, slate or black.
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: H264
- Sound: AAC 44khz
- File size: up to 60 MB
- Still image requirements for all JPG files; High resolution RGB JPG with a minimum size of approximately 2400 x 3000 pixels.
- If the work requires multiple images, upload each image as a separate '.JPG'.
- Print entries (newspaper, magazine etc. - Does NOT include the Print Technique and Out of Home mediums) are required to be mounted and posted on a board with a 1” (2.5cm) margin. The board should be no larger than 24” (60cm) on its longest side.
- Attach the appropriate individual entry form to its accompanying board(s) using binder clips or similar fasteners. (Please DO NOT glue, tape or otherwise permanently attach entry forms to the board(s).
- In addition, please send a copy of the summary, all master entry forms and proforma invoice for each order (stapled together, ordered by the page number in the bottom right-hand corner of the page).
POSTING/COURIER
- Packages should be prepaid and posted via the courier of your choice.
- Please attach the official CLIO address label contained within your PDF entry confirmation to the outside of each package that you send.
- If your order is able to fit inside one package, please fill out the “Quantity:” area in the lower right-hand corner of the address label to read “1 / 1”.
- If you are sending more than one package for an order, please note this accordingly in the “Quantity:” area of the address label. (e.g. – If you are shipping 3 separate packages, the “Quantity:” on package #1 would read “1 / 3”, package #2 would read “2 / 3”, etc.)
- If the package(s) that you are sending at this time comprise a complete order, please check off the “Complete” box on the address label(s).
- If you will be sending items at a later date for the order, please check off the “Items Pending” box on the address label(s).
- Mark the outside of each package as follows: "CONTEST MATERIAL — NO COMMERCIAL VALUE".
- For all packages originating outside of the U.S.A., the pro-forma invoice, listing all items shipped to New York, must accompany your packages.
- IMPORTANT: The pro-forma invoice should state the following: "Free Domicile — Bill to Shipper".
- The CLIO Awards does NOT pay for any courier or customs charges incurred.
- The CLIO Awards does NOT accept responsibility for late entries.
ENTRY MEDIUM DESCRIPTIONS AND REQUIREMENTS
CONTENT & CONTACT
- Entries in this medium are for ground breaking executions or campaigns that use both traditional and/or non-traditional forms of advertising to minimize or even eliminate the barrier between the content and the target audience, bringing the user into direct "contact" (whether perceived or actual) with the message in a more personal way than previously thought possible.
- An Executive Jury comprised of strategic media directors and creative directors will judge entries in this medium. Judges will evaluate the intersection of media and creative concept to award work that engages the target audience in a breakthrough way.
- Entries in this medium include, but are not limited to, singular executions, 360º campaigns or consumer-generated content commissioned by the advertiser.
- Entrants must submit all the creative executions as a 2-3 minute video presentation as well as a short narrative for the strategy and synopsis (approximately 200 - 300 words) describing the media plan/strategy.
- In addition, a summary in less than 100 words should be supplied as a précis of the strategy.
- All Content & Contact entries, including any with an Interactive component, MUST be made into a 2-3 minute video presentation and submitted digitally via upload through this website.
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: H264
- Sound: AAC 44khz
- File size: up to 60 MB
- Upload the entry ONLY. Do NOT include bars, slate or black.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.
- Please do NOT send CD’s or DVD’s for entries in the Content & Contact medium.
DESIGN
- Entries in this medium will be judged within selected categories.
- Entries may contain multiple related components or variations.
- A physical sample of the work is STRONGLY recommended for judging (understandably, this will not be possible in some cases, such as large outdoor installations).
- In addition, at least one supporting digital image representative of the entry is required.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.
Physical Item Requirements:
- An actual sample of the work, preferably intact as the consumer would have seen it.
- Posters and other large applications (such as large outdoor installations) can be submitted as digital images.
Digital Image Requirements:
- High-resolution RGB JPG with a minimum size of approximately 2400 x 3000 pixels.
- If the work requires multiple images, please upload each image as a separate JPG.
- You MUST upload your digital image(s) through this website (BEFORE submitting your payment) and send the physical item(s) separately.
- Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc.
DIRECT MAIL
- Entries in this medium are specific to the direct marketing of items targeted to consumers and businesses. The goal is to solicit a response or further the brand's relationship to its intended audience.
- Direct Mail entries require a physical sample of the item or collateral and at least one supporting digital image of the work.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.
Physical Item Requirements:
- Provide an actual sample of the work as the target audience would have received it.
- Include an explanation if the item’s purpose or function is not readily apparent.
Digital Image Requirements:
- High-resolution RGB JPG with a minimum size of approximately 2400 x 3000 pixels.
- If the work requires multiple images, please upload each image as a separate JPG.
- You MUST upload your digital image(s) through this website (BEFORE submitting your payment) and send the board separately.
- Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc.
FILM Single or Campaign (2 or more ads).
- Entries in this medium include all moving image advertising. This includes, but is not limited to: commercial television, cinema, online, mobile, outdoor, in-store or point-of-purchase advertising.
- Film campaigns consist of 2 or more ads. There are no campaigns in the Film Technique medium.
- Each piece in a campaign requires a separate entry form, upload and fee.
- Film entries should be submitted digitally via upload through this website.
- For judging purposes, submitting your entry in English is strongly recommended. Non-English entries must be dubbed or subtitled in English. In addition, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form. We strongly suggest dubbing or subtitling in English.
Digital Entries:
- You MUST upload your digital video(s) through this website
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: H264
- Sound: AAC 44khz
- File size: up to 60 MB
- Upload the commercial ONLY. Do NOT include bars, slate or black.
FILM HALL OF FAME
- To be considered for the CLIO Awards Film Hall of Fame, entries must have received a gold award for film in a major international advertising competition. In addition, the entry must be at least five years old with a first appearance date prior to January 1, 2007.
- Technical requirements are the same as the Film medium above.
INNOVATIVE MEDIA
- Innovative Media includes work that uses a medium in a unique or especially creative manner.
- Entries may be submitted physically via post as actual samples (preferred) or as mounted boards (or both).
- Moving and live action executions MUST be submitted as a video presentation no longer than 3 minutes in length and submitted digitally via upload through this website
- Multiple element entries, moving and still, MUST be made into a video presentation no longer than 3 minutes in length and submitted digitally via upload through this website.
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: H264
- Sound: AAC 44khz
- File size: up to 60 MB
- Upload the entry ONLY. Do NOT include bars, slate or black.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.
Board Requirements:
- Provide a representation of the entry mounted on a board with a 1” (2.5cm) margin. The board should be no larger than 24” (60cm) on its longest side.
- Attach the appropriate individual entry form to its accompanying board(s) using binder clips or similar fasteners. (Please DO NOT glue, tape or otherwise permanently attach entry forms to the board(s).)
Digital Image Requirements:
- High-resolution RGB JPG with a minimum size of approximately 2400 x 3000 pixels.
- If the work requires multiple images, please upload each image as a separate JPG.
- You MUST upload your digital image(s) through this website (BEFORE submitting your payment).
- Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc.
INTEGRATED CAMPAIGN
- Consists of a minimum of three ads in at least three different mediums (e.g. Film, Print, Out of Home, Direct Mail, Radio, Innovative Media, Interactive).
- All Integrated Campaign entries, including any with an Interactive component, MUST be made into a video presentation no longer than 3 minutes and submitted digitally via upload through this website.
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: h264
- Sound: AAC 44khz
- File size: up to 60 MB
- Upload the entry ONLY. Do NOT include bars, slate or black.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of this form.
INTERACTIVE Single or Campaign (2 or more elements).
- Entries in this medium will be judged within selected categories.
- Submit the URL to be judged along with the live URL (if it still exists) and any required usernames and/or passwords as well as 1 digital image screenshot of the entry. If multiple screenshots are necessary, a higher resolution composite image of multiple screenshots may be submitted, but each screenshot in the composite image should be at least 800 x 600 pixels.
- Additionally, a "case study" video of no longer than 2 minutes is required for all categories except Banners and E-Mail.
(This video is optional for these two categories.) - Interactive campaigns consist of 2 or more elements.
- It is recommended that the judging URL should bring the user to a “landing page” that contains a short synopsis of the entry for the judges to read and a link to the entry itself. A landing page is REQUIRED for interactive campaigns. All pieces of the campaign should be clearly visible on AND/OR linkable from the landing page.
- CD's/DVD’s will NOT be accepted as all judging is conducted online.
- Entrants must keep their submissions accessible online for judging and festival through May 31, 2012.
- For judging purposes, English-language versions of sites and banners are strongly recommended. In the event of an entry being in a language other than English, a simple, accurate English-language translation and/or site map is required.
- NOTE:If an interactive entry is taken off its original site, it must be transferred to an alternate URL for viewing. The CLIO office MUST be notified immediately of any such change(s).
- IMPORTANT:Statue recipients will be required to submit a self-contained, high-resolution, digital presentation of the site (no more than 2 minutes in length) upon receipt of official winner’s notification.
Digital Image Requirements:
- High-resolution RGB JPG with a minimum size of approximately 800 x 600 pixels.
- File size: up to 7 MB
- If the work requires multiple images, please create a single composite image in which each screenshot is at least 800 x 600 pixels.
- You MUST upload your digital image(s) through this website (BEFORE submitting your payment).
- Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc.
Digital Video Requirements:
- You MUST upload your digital video(s) through this website.
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: H264
- Sound: AAC 44khz
- File size: up to 60 MB
- Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video.
OUT OF HOME Single or Campaign (2 or more ads).
- Entries in this medium consist of any large-format advertising that reaches the consumer while they are outside of the home. This includes, but is not limited to, billboards, posters, transit and ambient advertising.
- Out of Home campaigns consist of 2 or more ads.
- Each piece in a campaign requires a separate entry form, upload and fee.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.
- All Out of Home entries are to be submitted as a digital image upload ONLY. Please do NOT send boards, CD’s, DVD’s, or any other physical items for entries in the Out of Home medium.
- Additionally, you can optionally submit a "case study" video of no longer than 2 minutes (NOTE: PLEASE only use this for entries that truly require more than a static image to convey the idea behind the entry). This video can be submitted during the entry process by digital upload via this website ONLY (BEFORE submitting your payment). Videos submitted via CD/DVD after the entry has been completed will NOT be accepted.
Digital Image Requirements:
- High-resolution RGB JPG with a minimum size of approximately 2400 x 3000 pixels.
- You MUST upload your digital image(s) through this website (BEFORE submitting your payment).
- Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc.
Digital Video Requirements:
- You MUST upload your digital video(s) through this website.
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: H264
- Sound: AAC 44khz
- File size: up to 60 MB
- Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video.
PRINT Single or Campaign (2 or more ads).
- Entries in this medium include work appearing in newspapers, magazines and similar press.
- Print campaigns consist of 2 or more ads.
There are no campaigns in the Print Technique medium. - Each piece in a campaign requires a separate entry form, upload and fee.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.
- Print entries MUST be submitted mounted on a board and accompanied by an uploaded digital image of the entry.
- All Print Technique entries are to be submitted as a digital image upload ONLY. Please do NOT send boards, CD’s, DVD’s, or any other physical items for entries in the Print Technique medium.
Board Requirements:
- Provide a copy of the advertisement mounted on a board with a 1” (2.5cm) margin. The board should be no larger than 24” (60cm) on its longest side.
- Attach the appropriate individual entry form to its accompanying board(s) using binder clips or similar fasteners. (Please DO NOT glue, tape or otherwise permanently attach entry forms to the board(s).)
- Please DO NOT send boards for entries in the Print Technique medium.
Digital Image Requirements:
- High-resolution RGB JPG with a minimum size of approximately 2400 x 3000 pixels.
- You MUST upload your digital image(s) through this website (BEFORE submitting your payment) and send the board separately.
- Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc.
PUBLIC RELATIONS
- Entries are open to for-profit and non-profit organizations that are involved in the management of information exchange between an organization and its public. These would include but are not limited to companies and organizations that practice in the following disciplines: public relations, public affairs, publicity, associations, government, and non-government organizations.
- An Executive Jury comprised of Public Relations executives will judge this medium.
- Entries in this medium will be judged within their selected categories.
- Entries MUST be submitted via UPLOAD ONLY as 2 separate PDF files (described below) BEFORE payment, through this website.
- All entries MUST include a 2-page PDF entry summary and a larger PDF containing any supporting collateral material. The PDFs shoud be anonymized so as not to identify the entrant. (See specifications below):
- The entry summary should be no more than two pages in length.All entry summaries MUST be submitted in English.
- The entry summary should contain the following five sections:
1. Project Overview 2. Research/Planning 3. Strategy Statement 4. Execution Synopsis 5. Results - It is recommended that the PDF containing the supporting material be no more than 50 pages in length.
- The PDF should contain any supporting components that best represent the campaign. This might include, but is not limited to: Annual Reports, Brochures, Corporate Identity Publications, Press Clippings, Press Releases, Public Relations Planning Documents, Speeches and Surveys.
- The PDF should contain a table of contents (preferably hyperlinked to allow the jurors to easily navigate to sections).
- DO NOT INCLUDE DVDs, CDs OR VIDEOTAPES
- In addition, please include a short, 100 to 300 word synopsis in the space provided on the entry form. Portions of this may be used to describe your entry at the Awards Gala if it wins a CLIO.
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form.
RADIO Single or Campaign (2 or more ads).
- Entries into this medium include all commercial radio advertising.
- Radio entries MUST be submitted by UPLOAD ONLY as MP3 files BEFORE payment, through this website.
- CD's / DVD’s are NOT accepted.
- Radio campaigns consist of 2 or more ads. There are no campaigns in the Radio Technique medium.
- Each piece in a campaign requires a separate entry form, upload and fee.
- Each spot within a radio campaign must be its own separate MP3. Do NOT combine them into one MP3 file.
- Upload the commercial ONLY. Do NOT include tones or slate at the beginning or the end of the commercial.
- For judging purposes, submitting your entry in English is strongly recommended. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the box under the “Foreign Language Entry” section of the entry form. We strongly suggest dubbing in English.
FACEBOOK INTEGRATED MEDIA
- Entries in this medium must use Facebook in combination with one or more traditional mediums in a creative way.
- Traditional media includes: Film, Print, Radio and Out of Home
- Facebook marketing and creative executives will select the top 50 entries from all submissions using the CLIO Awards judging system.
- An executive jury comprised of members from each of this year's CLIO Awards juries will award the best 3 from the Facebook Top 50.
- Any and all entries in this category may be made available on Facebook for viewing by the general public at any time after submission.
- All entries MUST be submitted as a video presentation no longer than 2 minutes in length and submitted digitally via upload through this website.
- Also required is a "main image" for each entry to represent the entry in publications, on Facebook, etc.
- In addition, up to four additional supporting images may be uploaded (optional)
- For judging purposes, submitting your entry in English is strongly recommended. If your entry is not in English, you must also provide an English translation in the box under the "Foreign Language Entry" section of the entry form.
- There is a $25 media conversion and storage charge associated with all Facebook Integrated Media entries.
Digital Image Requirements:
- High-resolution RGB JPG with an EXACT size of 1120 x 630 pixels.
- If the work requires multiple images, please upload each image as a separate JPG.
- Still images must be submitted by UPLOAD ONLY. Do NOT send still images on CD, DVD, etc.
Digital Video Requirements:
- You MUST upload your digital video(s) through this website.
- This is the preferred spec for your movie file uploads:
- Resolution: 640 x 480 pixels (minimum)
- File type: .mov
- Compression: H264
- Sound: AAC 44khz
- File size: up to 60 MB
- Upload the video ONLY. Do NOT include bars, slate or black at the beginning or end of the video.
Awards Notices
All shortlisted entries will be posted on www.clioawards.com in late April 2012. This information will not be made available to entrants or to the general public before that time. All statue winners will be posted on www.clioawards.com on the evening of each corresponding award show. The Agency of the Year, Production Company of the Year, and Agency Network of the Year awards are given to those scoring the most CLIO statue points. To receive points, contenders must have entered the work themselves or be listed within the credits of winning entries submitted by other entrants. Points for these distinctions are as follows:
| Awards | Points |
| CLIO Hall of Fame | 4 |
| Grand CLIO | 4 |
| Gold CLIO | 3 |
| Silver CLIO | 2 |
| Bronze CLIO | 1 |
Disclaimer:
Once received, all entries become the property of CLIO and cannot be returned. In select cases, such as a rare bottle of wine which is submitted so that the design jury can judge its label or product design, entrants may request that CLIO return the piece after the awards show. In such instances, CLIO will make every effort to do so, providing that the entrant assumes all costs for storing and shipping. CLIO will not be held responsible if after judging such entries are lost or damaged.
Requests for the return of entries MUST be received by March 8, 2012.
Copyright & Rebroadcast Issues
Entries submitted become the property of CLIO and cannot be returned. Each entrant, by clicking the box to enter the contest, grants a non-exclusive, perpetual, irrevocable, worldwide, transferable, royalty-free, paid up right to CLIO to reproduce, perform and display the entries (including, without limitation, in edited form or as part of compilations of entries) at the CLIO Awards, on CLIO’s website and social media pages, and otherwise for editorial purposes and for marketing and promoting the CLIO Awards on any platform in any media now or hereafter known. Entrant represents and warrants that it has all necessary rights to grant the rights granted herein. Without limiting the generality of the preceding sentence, entrant represents and warrants it has secured all clearances and permissions for any third party intellectual property embodied within the entry (including without limitation, clearances/licenses for music and music publishing and trademarks) and any rights of privacy or publicity. Entrant will fully defend, indemnify and hold CLIO Entities harmless from any costs, expenses and claims incurred by or made against CLIO its parents, affiliated entities, subsidiaries, licensees and assigns resulting from the use of the entries as set forth herein. The person submitting this entry form(s) represents and warrants that he or she has full authority to enter this contest, submit the entry media and grants the rights granted herein. This entry form constitutes the entire agreement of the parties and the entrant warrants and represents that he or she has not relied on any promise or statement not expressly set forth herein.
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