CLIO Mission


The Clios honor creativity in its many forms. We surface work from around the world to identify creativity that not only moves consumers and makes icons of brands, but shapes a global industry.  We do so by leveraging an international network of peers -experts who embody the vast, diverse, and ever-changing creative landscape. 

About CLIO

The Clios is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the CLIOs annually and throughout the year recognize the work, the agencies and the talent -- across advertising, sports, fashion, music, entertainment, and health care -- that, in a variety of categories and as judged by industry peers, push boundaries and establish new precedent.

The Clios judging process is known for its democratic approach to recognizing creative excellence. Fewer than 20% of submissions, within a media type, survive the first two rounds, from which juries re-evaluate the work to determine Gold, Silver and Bronze statues along with the Shortlist.  Less than 5% of all entries receive a statue, and less than 1% receive the coveted Gold CLIO. Each jury also has the option of awarding the highest honor, the Grand Clio, to one truly exceptional piece of work in each media type from the chosen Gold statue winners.