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The CLIO Awards is the world’s most recognized global awards competition for advertising, design, interactive and public relations. For over five decades, the CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.

Founded by Wallace A. Ross in 1959, the program’s name originates in Greek mythology, where CLIO was the muse of history, the recorder of great deeds, the proclaimer and celebrator of accomplishments, and a source of inspiration and genius. Originally conceived to honor American advertising, the CLIO Awards expanded in 1965 to include international work and today receives more than 10,000 entries annually, 65% of which come from outside the US.

The CLIO Awards honors work in a broad range of mediums, including Interactive, Direct Mail, Content & Contact, Film, Print, Out of Home, Innovative Media, Integrated Campaign, Radio, Design and Public Relations. Student work is also recognized in Interactive, Film, Print, Out of Home, Innovative Media, Integrated Campaign and Design.

In addition to honoring specific work, CLIO also bestows its annual Lifetime Achievement Award in recognition of outstanding and ongoing contribution by an individual who leads the industry forward, as well as Network, Agency, Production Company and Advertiser of the Year awards.

Each year, the CLIO Awards appoints an average of 115 top creatives from 65 countries to nine distinct CLIO Juries. Juries are comprised of individuals whose own work epitomizes the vanguard in their respective fields, thus ensuring that each juror has a profound understanding of the global market’s ever-evolving dynamics and industry innovations.

CLIO’s judging process is known for its democratic and nonpolitical approach to recognizing creative excellence. Fewer than 10% of submissions survive the first round to make the CLIO Shortlist, from which juries re-evaluate the work to determine Gold, Silver and Bronze statue winners. Less than 3% of all entries receive a statue, and less than 1% receive the coveted Gold CLIO. Each jury also has the option of awarding CLIO’s highest honor, the Grand CLIO, to one truly exceptional piece of work in each medium from the chosen Gold statue winners.

The culmination of the competition will take place at the 53rd Annual CLIO Awards on May 15th, 2012. Attended by an international who’s who of advertising, the Festival offers delegates the chance to see the year’s best work from around the world and network with industry leaders.